Vogue’s 5 Days of Fashion Business
Gain insight into the workings of the fashion industry and learn the fundamentals of the business of fashion.
Vogue’s 5 Days of Fashion Business course is an intensive programme designed to give you a clear understanding of how the fashion industry operates. You’ll explore key business areas such as brand development, marketing strategies, and the role of e-commerce in today’s fashion market.
This course is ideal for those looking to understand the commercial side of fashion, whether you aspire to start your own fashion business or work in brand management, marketing, or retail. Guided by Vogue’s network of industry experts, you will learn how successful fashion businesses are built and sustained in a competitive market.
The programme connects students with professionals from Vogue and other Condé Nast titles like Glamour and GQ, providing a unique opportunity to learn from some of the best in the business. By the end of the week, you will have created your own business strategy, applying your new knowledge to a final project focused on launching or growing a fashion brand.
Modules
The course is designed to provide a strong foundation in the key aspects of the fashion business, with a focus on practical applications and current industry trends:
The Fashion Cycle, Retail & Distribution
This session provides an overview of the fashion product lifecycle, from design to consumer. You’ll explore how products move through various retail and distribution channels, gaining insight into key industry processes.
Fashion Branding, Promotion & PR
Learn how fashion brands build and communicate their identity through branding, promotion, and PR strategies. You’ll examine how brands engage with consumers and position themselves in a competitive market.
Digital & Social Media Marketing
This module covers the essentials of digital marketing, focusing on how fashion brands use social media to promote products and build audiences. You’ll explore successful campaigns and learn techniques to boost brand visibility online.
Buying & Merchandising
Discover the fundamentals of buying and merchandising in fashion, including product selection, pricing strategies, and sales forecasting. This session provides an understanding of how these roles shape a brand’s success in retail.
Fashion Brand Communication
Explore the importance of clear and consistent brand communication across all platforms. You’ll learn how effective storytelling and messaging enhance consumer engagement and loyalty in the fashion industry.
Fashion Entrepreneurship & New Business Development
This session is tailored for aspiring fashion entrepreneurs, focusing on the challenges of starting and growing a fashion business. You’ll delve into market research, business models, and strategies for launching a successful brand.
The Future of Fashion
Examine emerging trends that are shaping the future of fashion, including sustainability, innovation, and consumer shifts. You’ll gain insight into how brands can adapt to these changes and lead the way in a fast-evolving industry.
Structure
This five-day programme covers essential topics in fashion business, combining expert-led workshops, presentations, and practical exercises to provide a well-rounded view of the industry.
You will gain a greater understanding of the commercial side of the industry, particularly the retail, buying, branding, marketing and development sectors. By the end of your five days, you will walk away with insight directly from fashion and media entrepreneurs; social media tips from top experts; guidance on how to research and develop brand and business concepts; and support to help you shape your own business ideas.
Accreditation
Accrediting Body & Award Structure
This programme is awarded by Vogue College of Fashion. It is structured as a five-day programme. The programme combines academic rigour and industry engagement with practical and professional skills, drawing on the expertise of Vogue’s wide network of industry professionals.
Credits
The course carries no credits within the UK’s Regulated Qualifications Framework (RQF).
Careers
This programme contains modules, experiences and opportunities designed to equip you with the essential skills, knowledge and practice crucial for a successful fashion career, from personal development to professional practice.
Within the course content, there will be many career and professional development elements and activities available to you.
Previous Vogue College students have gone on to work at: Condé Nast, Vogue, Glamour, Aisle 8, Net-A-Porter, Harvey Nichols, L’Oréal, Hayley Menzies, Grazia, HanSpringett LTD (AKA H-Lans), GQ, Harper’s Bazaar Arabia, WGSN, TikTok, Tatler, Louis Vuitton and many more.
Living
Discovering student life is essential for your journey at Vogue College of Fashion. From advising you on accommodation to navigating London, we’re here to guide you through it all.
Fees
| UK Student | International Student |
|---|---|
| £990.00 | £990.00 |
We offer course fee reductions to alumni. Visit our Terms & Conditions for more details.
Tuition fees may increase annually in response to market conditions.
Deposit Payment & Instalment Options
To secure your place on the course, the tuition fee must be paid in full at the point of booking. Please note, there is no deposit option available for bookings.
Students do not have the option to pay the tuition fee in instalments for this course.
Student Loans, Scholarships, & Bursaries
Students studying at Vogue College of Fashion are currently ineligible for student loans.
Additional Costs
For guidance on the cost of living in London, please refer to our Living in London page. Accommodation information can be found on our Accommodation page. A study trip abroad in year one is optional and not included in the course fee. Details on costs are provided at the start of the course, with estimated expenses listed on the Living in London page.
Admissions
We seek applicants with a passion for fashion, media, and luxury lifestyle industries, ready to make an impact of the future of fashion.
How to Book
Whether a UK or international applicant, you should book your place directly with the College here. Registrations only takes about 5 minutes and will require the student to complete basic contact information and submit payment. For any additional questions about the program or the admissions process, contact our Admissions Office at admissions@voguecollege.com.
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